Before working together, Marie-Pier was juggling multiple businesses - her daycare and a startup product-based brand but struggled to manage the demands of both. She lacked clear systems, leadership confidence, and a scalable strategy, making it difficult to create consistent revenue and long-term sustainability.
Despite her passion and drive, she found herself stuck in reactive mode - handling team challenges, trying to grow her brand’s visibility, and struggling with inconsistent sales. She needed guidance to refine her business model, strengthen her leadership, and build a structure that would allow both businesses to thrive.
Through private business mentorship and strategic consulting, we transformed her business approach, helping her step into confident CEO leadership, secure consistent sales, and create a solid foundation for long-term growth.
Working with Marie-Pier was an absolute joy - her resilience, commitment, and the bold moves she made to build the business she has today. In 2024 she completed a rebrand for her product-based company, now known as Tülu Wellness. Watching her growth and continued success is a true testament to what happens when you step into aligned strategy, intentional leadership, and smart business scaling.
Marie-Pier Dionne: CEO & Founder of Tulu Wellness (formerly Love + Lemons) & Le Roudous Daycare
Scaling & Managing Two Brands: Leadership, Sales, & Strategic Growth
Scope of Work: Team Leadership, Product Development, Pricing & Revenue Strategy, PR & Social Media Growth, Business Operations
Key Results: Consistent product sales, streamlined daycare operations, optimized pricing for profitability, increased brand visibility, and sustainable business growth.
More details
Location: Canada
Industry: Product -Based wellness Business & Childcare Services
Program: Private Mentorship
Mentorship Duration: 12 Months (2 renewals + a Business Intensive prior to her rebrand)
Quick facts
Through private mentorship and consulting, we worked together to stabilize both businesses, creating structure, clarity, and sustainable revenue growth. We refined her leadership approach, optimized her pricing strategy, developed new revenue channels, and streamlined her business operations so she could step into her role as a confident CEO.
✔ Consistent Sales Growth – Before working together, sales were inconsistent. Now, she generates monthly sales reliably.
✔ Stronger Leadership Skills – More confidence in managing her team, handling difficult conversations, and making executive decisions.
✔ Increased Brand Visibility – Secured wholesale accounts and PR exposure for her product-based business.
✔ Refined Social Media & Marketing Strategy – Developed a structured approach to content & lead generation.
✔ Mindset Growth & Emotional Resilience – Learned to stay calm, strategic, and avoid impulsive business decisions.
As a result of working together, her startup product-based brand began generating consistent monthly sales, and her daycare now runs more smoothly, freeing her up to focus on long-term growth.
The results
"Theresa has been an amazing support to me over the past year and she has supported me to grow my brand to where it’s at today.
Previously to working together, sales were very inconsistent, but now I have sales each month and it feels fantastic. Theresa was always there to support, give advice and to help me make clear decisions.
Entrepreneurship can be very lonely and I am so grateful she was there to support me in one of the hardest venture of my life so far."
Marie Pier-Dionne - CEO/FOUNDER Tulu Wellness and Le Roudous Daycare
"Previously to working together, sales were very inconsistent, but now I have sales each month"
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